Association Journals
Consumer behavior in the post-corona era
Tetsuo SUGIMOTO(Sophia University)
This study examines the medium- to long-term predictions of consumer behavior and consumer life in the post-corona era, which will come after the end of COVID-19 pandemic, from a psychological point of view. Most psychological research in recent years has focused on individual psychology and behavior. In predicting the post-corona consumer society, this study examines macro-perspective motivation in the future society from the micro-perspective needs of individual consumers, based on the technological innovations born from the first through to next-generation Industrial Revolutions. Against the backdrop of declining birthrate and aging population in Japan, these predictions of consumer behavior are discussed from a multifaceted perspective, from the existence of human beings, the crisis of dignity, and the socio-economic mechanism to the accelerated technological innovations such as AI, AC, and bioscience.
Keyword : consumer behavior, the post-corona era, micro psychology, macro consumer society, the Industrial Revolutions, AI
