学会誌「産業・組織心理学研究」
ポストコロナ時代の消費者行動
杉本 徹雄(上智大学)
This study examines the medium- to long-term predictions of consumer behavior and consumer life in the post-corona era, which will come after the end of COVID-19 pandemic, from a psychological point of view. Most psychological research in recent years has focused on individual psychology and behavior. In predicting the post-corona consumer society, this study examines macro-perspective motivation in the future society from the micro-perspective needs of individual consumers, based on the technological innovations born from the first through to next-generation Industrial Revolutions. Against the backdrop of declining birthrate and aging population in Japan, these predictions of consumer behavior are discussed from a multifaceted perspective, from the existence of human beings, the crisis of dignity, and the socio-economic mechanism to the accelerated technological innovations such as AI, AC, and bioscience.
キーワード : 消費者行動, ポストコロナ時代, ミクロ心理学, マクロ消費社会, 産業革命, AI
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