Most workers are asked for high quality performance on time while concurrently carrying out their job in a safe manner. To search for a solution of this conflict situation,we introduced the concept of occupational pride to construct a hypothetical model employing the Theory of Planned Behavior (Ajzen,1991). After factor analysis of conducted surveys with factory workers,two factors were extracted from work motivation: workmanship-innovation (WI) and schedule-adherence (SA). Additionally,two factors were extracted from the safety attitude: safety depending on one’s own actions (SOA) and safety depending on the system (SS). Analysis using Structural Equation Modeling showed the following: (1) occupational pride facilitated the SOA attitude both directly and indirectly with mediations by enhanced WI motivation and by reduced SA motivation,and (2) the SOA attitude facilitated safety intention directly and indirectly with mediation by perceived behavioral control. The implication is that occupational pride would restrain unsafe behavior intention.